Anatomy of a Blog

They say that there is only one smartest dog in the world, and every boy has him. I say that there is only one cutest dog in the world, and I have her! ..and I am completely impartial. Maybe you have the smartest, most athletic, funniest or second cutest dog in the world and are thinking about starting a blog. In case you are experiencing pre-blog paralysis like I did, here is a little pep talk from 5 FAQS: How to Start a Pet Blog – “If you feel inspired to start a blog, then all you need to do is START! Open that account today and publish your first post. I think the how do I start paralysis maybe comes from fear of the unknown, not knowing all the technical details or being afraid of putting yourself out there”.  Check, check and check – I felt all of those things and sometimes still do. Wanting to write good quality posts for my readers, I got busy trying to learn as much as I could. Having now spent many hours in front of the computer and eaten two cheesecakes out of frustration (…ok, it might have been three), I want to make things a little easier for you.  Here are some tips on the anatomy of a blog that I found helpful – and hopefully you will too.


Headlines – Headlines need to grab the reader’s attention and not let go.  If your headline isn’t tempting, no one will get to the rest of the brilliant things you have to say. Try to intrigue your readers, but not mislead them. “Pinky Wins Best in Show at Westminster” might not be our ideal choice.

Paragraph 1 – In the first paragraph, you want to let the readers know that you recognize their concerns or problem and you, in all your wisdom, are going to help solve them. It lets them know relevant information is just a paragraph away.


Images – Who doesn’t love to look at pictures? Images help break up text, bring humor or heart to the reader and make complex topics easier to understand. I have approximately 675,000 photos of Pinky that need to be seen!

You – You are unique and so are your experiences. Share them with us! Readers connect to personal stories. We want to read posts that we enjoy, entertain us, remember and want to share. It’s your personality and wisdom that make this happen!

Content – The body of the post is where you are going to dazzle the reader with the information they have been anxiously awaiting. Here you will share your brilliant insights, tell your stories and build credibility.  

Call to action – Start a conversation; engage your readers to act on what you have written.

For those of you who want more in-depth advice, below are some great examples of blogs about blogs!

How to Write a Blog Post with Perfection: The Only Step-By-Step Guide You Need

The Anatomy of a Perfect Blog Post According to Science

As soon as you start your blog, send us the link and Pinky and I will be cheering you on as we click that follow button!



Is Your Dog a Picky Eater?

Waitress! I need a refill here!

A post shared by Jennifer Gillett (@pinkythechi) on

Is Your Dog a Picky Eater?

Does your kitchen feel like the OK Corral? Are you and your dog in a food standoff? It can be incredibly stressful when your dog won’t eat. You worry about them getting the nutrition that they need to be healthy and happy. Generally, refusal to eat falls within one of two categories: Medical or Behavioral.

Medical: The most important thing to do when your pet won’t eat consistently is to make sure that there is not a medical reason for their behavior. Just like us, they don’t have much of an appetite when they don’t feel good. If reluctance to eat becomes a consistent problem, take them to the vet for an examination and bloodwork. Our furry family members won’t know if their liver functions are abnormal or say, “Hey, I have a terrible toothache”, but sometimes they give us clues in their actions. If pickiness is a continual problem, rule these things out first.

Behavioral: Like us, dog’s have likes and dislikes. Just as I know I would rather stay at the Four Seasons than the Motel 6, dogs know that some foods are edible and some are simply incredible. By offering table scraps and tons of treats, we are teaching our canine companions that holding out for something better might be a good idea. This is where I plead guilty, guilty, guilty! I have a hard time saying no to Pinky. If she could speak, I would hear “Waitress!!! I need a refill here – another order of treats!” If you are like me and trying to reform, here are a couple of things the experts suggest:

  • Make sure your dog is hungry (kind of obvious, but it had to be said). Some animals prefer to only eat at certain times of the day.
  • Stop giving them table food and tons of treats (again, had to be said. I am turning away so you can’t see my guilt ridden face and the snacks in my hand).
  • Double check your dog’s food and make sure it is fresh. Even kibble gets old, stale and loses its nutrients and good taste (especially if left in sunlight). If I bought Pinky the large bag of food, it would last until 2020.
  • Try feeding your dog in a new place. Keep their bowl away from distractions and competition from other pets and give them a view. Some dogs don’t feel comfortable eating in the corner facing a wall. Who wants to worry about being ambushed by the kid, a cat with an attitude or the dreaded vacuum cleaner while they are dining?
  • Try going on a walk or having a little fun. Some activity and excitement can stimulate the appetite.
  • If they don’t eat in 30 minutes, remove their food dish. After a little while, they will learn that they better grab it while they can or they are going to be hungry. This is one of the most common suggestions given to pet parents of picky eaters. It is also one that I am not 100% on board with. In my opinion, careful consideration needs to be given to your individual dog, before doing this. You always hear people say, “your dog will eat when its hungry”. While this is true for most healthy pets, for a few this is not the case. Toy dogs like Pinky are susceptible to hypoglycemia which can quickly become life threatening. For little ones, the food needs to be re-offered a couple of times a day. As with most things good judgment is key.

I hope these thoughts and suggestions are helpful. Pinky and I have plans to turn over a new leaf and start reforming……um, tomorrow.

5 Reasons to Adopt a Senior Pet

I admit it…I am having a senior moment! Did you know that any dog or cat over the age of seven is considered a senior? This means that shelters are filled with amazing senior pets ready for a new life. From personal experience, I can tell you that adopting an older pet is a great option for those looking for a new best friend. Here are just a few of the reasons why.

  • Predictable – Have you ever heard one of those stories about someone getting a puppy thinking it will be a cute mid-size dog and the puppy keeps growing and growing and growing until it’s the size of a horse? Well, with a senior pet, you never have to worry about that because they are full grown! You will know if the dog loves to run or is a couch potato; shy or exuberant; loves other animals or needs to be an only child. With an older dog or cat these things are easy to asses and determine the right fit for your household. Since I live in an apartment, I needed a relaxed and quiet dog and once I met Pinky, I knew we were a perfect match. She does not need (or want) hours of exercise or require the purchase of a 40 lb. bag of dog food (Yep, we live in a walk up).

penny snuggled in blanket

  • Well Mannered – Not having to deal with puberty has its benefits! I think most of our parents would like to press a fast forward button through our terrible twos and teen years and when you adopt a senior pet, you can do just that! Older pets are usually socialized and are long passed the puppy stage. This means that all those hours spent trying to socialize and train a puppy can be spent relaxing and having fun with your new companion. The teething, search and destroy phase has passed and you won’t be trying to think of a way that those fabulous new Louboutin’s can legitimately be covered by your homeowner’s insurance. No matter how hard you try to protect things a puppy always manages to get its paws on something precious. An older dog can usually be trusted to wander the house without taking a bite out of it.


  • Trained – Senior pets usually know basic commands such as sit, stay and no. They also have a longer attention span than puppies, making them easier to train. That old saying “you can’t teach an old dog new tricks” just doesn’t hold water.  It is also important to mention that senior pets are usually already house broken! With a puppy, say goodbye to that beautiful rug you spent forever picking out – it is a goner. With a mature dog or cat you can sit in a chair cuddling and enjoying its beauty. Senior dogs are also calmer and have less wild energy to burn than a puppy or kitten. For those of us who do not have the time and energy needed to train a puppy, an older animal that shares your maturity level is a good thing.


  • Instant Best Friend– With your senior pet, you are ready to go! Instead of waiting for a puppy to grow up, you can do everything you want to right away. You can go on long walks together, play fetch, go to a friend’s or just sit on the couch eating Cheetos and watching TV. A senior dog just wants to be loved and part of the family.


  • Saved – As a longtime shelter volunteer, I am sad to say that a lot of people don’t give senior pets a second look. They gravitate towards cute and fuzzy puppies and kittens. Older animals have so much love to give if only given a chance. Open your heart to a senior pet and your life will never be the same. Let’s face it, age doesn’t matter unless you’re cheese!